All in all, I think I’m speaking for many people when I say that I love watchign the Super Bowl game every year, not for the football though, but for the commercials. Known as being the most prominent time for advertisers, you can bet your sweet ad that whatever is going to be played in that time slot during a time out or half time better rock America’s socks off.

Costing over a million dollars all for one place for an ad during the Super Bowl, companies paying this much money are never messing around. To get very specific, the average super bowl commercial costs around $3.5 million dollars! While many different tactics are made during this time, using inspiring messages, celebrities, top music and bands playing in the background, it seems that the one component which most audiences connect to and enjoy is the simple use of humor.

Surprisingly, in these past years the overall use of celebrities has significantly dropped. For whatever reason this may be, many advertisers feel like this is a risky investment, and they would rather play their odds safe, rather than spending money to use a personality that not all people may find to being that favorable. However, one element which did increase in the past years is the amount of animals which have made their fair share of guest appearances. Advertisers have found that although people don’t relate as well to animals as the do humans, the overall humor and light hearted vibe which animals brings to the table really does promote their products more efficiently.

So, next time you watch a super bowl game, let’s just be honest and say you probably weren’t going to watch the game anyways. On top of eating tons of food and chatting it up with your friends, take a look at the different varieties of commercials. As there have been millions of dollars dropped all to catch your attention, take some time to appreciate the brilliant minds of commercial advertising!


As the election has recently taken place, I thought it would be very relevant to look a little bit into the communication aspect of this, how essential and vital communication was for both candidates in this year’s election. Although we may not refer to this tactic as “communicating” the art of campaigning is truly what makes or breaks a presidential candidate.

As this election was known as one of the closest elections in history, it makes sense that different tactics through advertising, a vital means of communication, was used through both candidates in very different ways.

As this year’s race was between President Obama and Govenor Romney, we could first see through television commercials how one main component used was to promote their own campaign, and try to pick apart the other candidate for something they did or did not believe in, promote, etc. This, being known as negative campaigning, has and always will be a main route taken during presidential elections.

While both candidates fell prey to the other using this practice, critics, political statisticans and even media related expert all have one observation in common, one of Obama’s specific campaign strategies took over Romney’s, leaving people with his name in their head as they approached their ballots.

This strategy is known as “Brand Obama.” When dealing with the election in general, many claim that this specific tactic is what in fact gave Obama the upper hand in elections. While there is in fact no secret public relations ingredient, and no marketing genius behind the plan which has worked ever so well, “Brand Obama” is simply a communications approach whose main ingredient is persistency.

Stated through the well known, nationally known magazine, Entrepreneur, Obama’s consistent amount of conferences, speeches, press releases, and even Facebook status updates is what people truly combed out through all the political jumble.  Although Romney’s team also worked diligently as well, Entrepreneur journalist Aaron Kwittquen explains how Obama’s strength in informative media connections was what truly connected him to fans, listeners, and enthusiasts, creating a giant base of loyalty.

Going further into the Brand Obama, another main chain reaction his connections created was an overall awareness boost of young voters. Facebook, Twitter, and other social media elements seemed to bond tighter with younger generation voters, creating an overall Obama nation of both young and old.

Therefore, although it may not be apparent to all, campaigning and communicating is an essential step in anything involving the voices of others. Whether it be selling a product, promoting an event, or even running for president, communication is essential to success.

When it came to my tweeting about an event assignment, I didn’t take the exciting route of tweeting during some exhilarating, onetime event here on campus. I didn’t get to tweet about anything that happened out of the blue or spur of the moment, but to be quite honest, I am fine with that. The event which I attended took place at the Union, and during this time was when many students all piled into the Union to receive tickets for an upcoming show by Louis C.K., a very well known comedian. I know, this isn’t exactly something that interesting. In fact, I chose to tweet an event which I got time to take in my atmosphere, and let everything sink in before thinking about what to tweet. Too many times I feel many people get so caught up in the moment, with the people around them, in the media, and even in their Twitter account, they seem to overlook the actual  even that is taking place, and only try to focus in on making that specific event which they are attending to be outrageously out of proportion, and very over exaggerated, all in attempts to get more followers, have more re-tweets, etc.

After this event however, not to contradict everything I just said about blowing tweets and stories out of proportion I feel like I should mention that the line for this event was so incredibly long, it wrapped inside the entire Union, as well as auditorium, and branched off into three separate lines, one stretching out past the bus stops in the back of the Union, and the other two wrapping around and a ways down on High Street. That’s pretty incredible if you ask me.

Getting back to my point though, while I was sitting at this event and contemplating of what I should tweet, I realized that even I was guilty of this- trying to make my tweets seem exciting, elaborate and stirring, even when all I was doing was standing in a line waiting for a ticket.

All of this being said, I do find it quite interesting how drawn everyone is to the media and the people who create it. I think it would be an interesting trip through the minds of top tweeters, bloggers, and other media users to see how much they over exaggerate their own thoughts and opinions, merely to see what the outcome of it may be. Also, as looking into the future, and seeing where my interest goes with media relations, I wouldn’t be surprised if one day I end up being a computer screen being expected to come up with Tweets, reports, and stories for some type of company. When this time comes, I hope that I can find it in myself, as well as be confident enough and have a great enough educational background and creativity span to be able to create these releases without leading people away from the truth.


If you haven’t heard the new buzz yet in the advertising world, one of the highlights and main “controversies” I guess you could call it, is the new logo which has been created by Wendy’s. Although many people say that there is nothing exponentially different with this logo, it really has many people talking, and a lot really not approving of it.

Twitter, along with a couple other social media networks are discussing this logo design as being a move taken for the worst. Many believe that this marketing tactic should not have been done, and never should be. Many believe that Wendy’s has been the old-fashioned, comfortable burger joint that goes back through generations. This old and cozy feel of old fashioned ways is something that shouldn’t be tampered with. Rather so, many people believe that customers will be less relatable to the well known burger joint, now that their visual aspect is trying to take on a fresher, more upbeat look.

Here is a link to one blogger who really goes into detail about the history of this logo, along with the minor, and in some cases, major changes which have been created. It is noted that many aspects of this logo were preserved, and the company specifically stated that they wanted to re-energize the company, but keep much of the same feel for their well know and well recognized brand.

Visual communications, just like any other form of communication can be a very touchy subject with any groups of people- whether it be through your customers of a restaurant or clients of a business. Logos and visual elements are extremely important, as it literally represents the overall message of your company.

In my personal opinion, I honestly don’t think that this logo has transformed enough to sweep Wendy’s off the top fast food chain. As long as their burgers are cooked the same way, I really don’t think that this logo is all that prominent in my decision of where to eat for lunch. In fact, I think that for having their trademark “Wendy” since 1983, some type of change should be done. Unfortunately, I think it’s quite clear that a lot of people are not comfortable with any kind of change, so even the slightest color changes, and tweak to Wendy’s braid would set the entire fast food customer chain into a frenzy. I do understand that the old time feel is what makes Wendy’s who they are, but this vibe can be reached to customers in other ways than just the visual component.

In my bottom line I say, bring on the change. It’s good every now and then to change minor things about your company that people maybe haven’t noticed before, and keep the major aspects that drew in customers in the first place. Change is good every now and then, sometimes it can be used just as a reminder to show your customers that you are actually still a company that is alive and functioning.

Whenever I tell someone that I am studying Communications, most of the time people don’t understand exactly what I want to do with a career. I usually get a sideways glance and a puzzled look, because not many people really understand everything that you can do with a degree in Communications. That’s what I want to talk about today, what I want to do in the future.

For as long as I can remember, I have loved to be creative, to grab people’s attention, and to make them see something differently than they had before. For this reason, I have immediately gravitated to a degree in Communications because I can see myself being an advertiser in the future. When I say “advertising” this means a very broad range of categories.

First off, I find the world of radio to be extremely interesting. Within this network, there are so many different means of advertising. I particularly got lucky with an awesome summer internship at a local radio station, and got to accompany this station in creating different contests and promotions for listeners of that station.

Along with this, I find web design of advertisements as very complex and absolutely incredible. If you want to take a look, here is the website that I got to work with over the summer at my internship. I helped with managing this internet site, from Kiss 107, adding graphics, communicating with major advertising companies and connecting personally with listeners of the station.

It just so happens that I found this very interesting blog called Ads of the World which deals extensively with advertising. This blog goes into detail about the actual history of digital advertising, describing how this practice has expanded throughout the years. As you can see, main powerhouses of digital advertising came in pivotal moments, such as the creation of Adobe Illustrator, and the first launch of Face Book.

Although this is all just barely scratching the surface of the complexity of what I find to be so interesting about advertising, I highly recommend looking further into detail. You may be just as swept away by the whole concept as me.

Yeah, we all know how to communicate, or so we think! I couldn’t help it, I wanted to make my own personal list of pet peeves when it comes to communication. Hopefully, thou shall enjoy!

  1. Do not talk with food in your mouth. I like to talk and I like to eat. Mixing the two however, is a deadly combination.
  2. Even though someone is speaking, DO NOT stare at their mouth. While you may think it looks like you are in deep concentration, your blabbering buddy will automatically assume that a piece of lettuce from their salad at lunch immediately came back to haunt them.
  3. Quit talking so loudly! Especially when people are arguing, just because you are talking loudly, doesn’t make you any more correct. Sure, more people hear you, but less over time, less probably listen.
  4. On the flip side, unless you’re confessing a deep dark secret under your breath to your best friend, speak up!
  5. Don’t talk with your hands. Okay Italians, I understand a few hand gestures here and there, but once you start waving your hands in the air, my mute button suddenly tunes your voice out and I’m eagerly waiting for the grand finale of your impressive interpretive dance.
  6. When you talk to someone, make eye contact. Any conversation turns awkward in under 5 seconds once you realize the person talking to you looks more interested in staring at the array of pebbles on the cement or the paint chips on the wall behind you.
  7. When it comes to technologically communicating, no slang and shortening words, no exceptions! It’s “You” not “U”, and it’s “Before” not “B4”. You speak English, not Bingo!
  8. Don’t interrupt someone who is talking.. Rude!
  9. Body Language! Face your body towards the person, relax your shoulders and stand in one place. No awkward positions, this shouldn’t be like yoga!
  10. Try to keep out the words “Um, Uhh, Err” Peppering these in a conversation reminds me of customers put on the spot in a restaurant and fumbling through a menu last minute to find what they want to order.

Although I am completely a blog newbie, it is really easy to see that one essential characteristic which makes blogs thrive is the use of comments. I have found this out after only my first blog post, as I was very appreciative, understanding, and had all ears open to hear what people had to say about my first post. Mainly, I believe that blog comments are so important because so many people have so much that they want to say, and from this, there is also so much that they want to hear. In blogs, FaceBook and well, just basically in life in general, people state their feelings, viewpoints and ideologies; mostly for one reason- because they are eager for feedback from others. I find this very interesting, as some people may post negative and disagreeing beliefs from others, all for the reason because they want to hear what the person on the opposing side has to say.

Although it isn’t that common, there have been a few bloggers who have become very well known in the blogging world, not for their own blogs, but actually solely because of their comments! This is why commenting in blogs adds a whole new twist on things- the social interaction with other bloggers, and the mystery of what is going to happen after this initial interaction. Hey, look at this too, I’m not the only one who thinks this! Blogger extraordinaire Dave Lucas also pretty much has the same observation that I have regarding comments. Basically, if you want to become well know, you have to interact with others! Here’s his full blog right here if you want to see what else he has to say, or if you want to leave a comment!

Also, if I haven’t already mentioned the quite obvious, commenting simply makes blogging fun! Others also agree with me! Here’s Allie’s blog, and she’s a fellow blogger who thinks that commenting is what makes the blogging world go around.  Besides commenting just to your friends, you can also even comment to big celebs, pro athletes and major corporations. There’s no two ways around it, it’s fun- who wouldn’t want to take part in that?

If I had to offer any advice when dealing with writing effective blog comments, I would say first and foremost, make sure that your comment is written grammatically correct. I have found that immediately when reading through a comment, my understanding and overall approval of any comment is downgraded if I see a word spelled wrong or punctuation used in correctly. Don’t get me wrong, I’m not knit picky when it comes to grammar, but your credibility is immediately decreased if you are trying to offer your input and you can’t spell a word correctly.

Therefore, even though comments may have the potential to turn friends into enemies and disagreements into dramatic cyber wars, commenting is the magic ingredient in blogs which makes them the tasteful comfort food that we constantly crave.